Detroit Earthmovers Brand Film

Through machines and footwear, Caterpillar has been empowering the world to shape it's future for more than five generations. Yet, it is the spirit of those dedicated enough, confident enough, and bold enough that takes control and transforms the status quo into the extraordinary. Those individuals are Earthmovers.


 

Break New Ground - CAT Footwear Manifesto Brand Film

Hailing from a world of industry, where effort is everything and hard work pays off, we believe in those who strive, create, push the boundaries, innovate and 'break new ground' - lets push things forward.


 

Tyler Hilton - An Earthmover

 


 

Luke Lambert - An Earthmover

 

The 30-year-old Lambert returns to the No. 31 team in Sprint Cup Series competition after spending four years as team engineer, working alongside crew chiefs Todd Berrier and Scott Miller. The No. 31 team scored three wins, 27 top-five and 61 top-10 finishes during the four-year stretch and made three appearances in the prestigious Chase for the NASCAR Sprint Cup. In 2011, Lambert earned two top-five and five top-10 finishes in 17 Sprint Cup Series races as interim crew chief of the No. 31 team making his debut on top of the pit box at the Brickyard 400 at Indianapolis Motor Speedway.

 

Behind the scenes #catfootwear with Model Greta Jimenez

Comment