With the flood of visual graphics drowning the average internet browsing experience, it has become all the more important that company's keep their design principles in check. Standing out amidst the visual noise is a delicate art, and requires adherence to the design tenets of old. Simplicity is always the way.
less is not just more any longer.
First impressions count, and the two best ways to exercise control over your video presentation and encourage people to take a chance on your work are your video’s thumbnail and its description.
There is a very mathematical and precise theorem known as the Picturus proof which shows that a quality thumbnail significantly increases the probability that someone will click play on your video.